The German market is the second recipient of Spanish food products , absorbing 2697.9 million in the first seven months of the year . ANUGA , essential event for the industry , will have 226 companies in the Spanish pavilion
Germany is the first recipient of Spanish fruit and vegetable products
Germany remains the second destination of Spanish agri-food exports in the first seven months of the year , behind France, and the first recipient of the product as fruit, vegetables and wine . Total sales for the German market sector through July totaled 2697.9 million euros, representing an increase of 14% over the same period in 2012 . Fruits and vegetables totaled 1.821 million euros from January to July 2013, at 17.09 %, and the wines stood at 220 million euros, an increase of 15.6 %.
Within the horticultural sector , highlights the export of fresh legumes and vegetables which stood at 708.8 million euros , 18.5 % more than in the previous period , fresh fruits with 475.7 million euros and 11 , 5 % increase , and citrus which stood at 424.6 million euros , an increase of 23.9%.
Stresses as a trend in the German food market growing interest in organic food so that their consumption has increased markedly in recent years. According to a market study prepared by the Economic and Commercial Office of Spain in Düseldorf , in Germany one can speak of a boom of biological products , country where fruits and vegetables account for 26.7 % of sales of food products .
Thus, the strong growth in demand for organic products has led to an increase in acreage but , above all, has been a significant increase in imports .
As for Spanish wine sales in the German market from January to July , the wines with denomination of origin stood at 79 million euros , 17.4% more than in the same period last year , while table wines reached 66.2 million , 30.8 % higher and wines with designation of origin totaled 34.1 million, representing an increase of 9.6%.
In Germany there is a positive bias towards Spanish wines . According concludes another market survey conducted by the Economic and Commercial Office of Spain in Düseldorf , Spain has the capacity to supply volumes as well as fine wines , Spanish wines are very suitable for German cuisine and there is still great potential for growth in areas geographical scarcity of Spanish wine .
Also, the study recommends that Spanish wineries seek new distribution channels such as the Internet and increase presence in the food channel advantage of the good price / quality ratio of Spanish wines in traditional channels and position as a key supplier of importers.
Anuga , must for the sector
Spain Export and Investment ICEX organizes once again Spanish pavilion with 226 Spanish companies in the 32nd edition of Anuga , the biennial fair food and beverage sector of international prominence , held in Cologne odd years. It is the largest fair with exhibition space dedicated to all agri-food sector worldwide, with an exhibition area of 284,000 square meters in 2011 . In its latest edition surpassed the 6,700 exhibitors from 97 countries and reached 154,000 visitors from a total of 185 markets.
In this event purely professional , brings together representatives of the food industry in the world . It is the ideal showcase for the presentation and knowledge of industry developments , new trends and market developments . The fair is organized around ten events grouped sectorally specialized companies : Food , Drinks , Chilled & Fresh Foods, Meat , Frozen , Dairy , Bread & Bakery , Hot Beverages , Organic , Food Service and Retail Tec
This organization of the fair by sector , coupled with the presence of major international companies and the extensive publication of the offer at the fair , makes buyers visit easier and more productive .
The firms in this edition come from : Murcia ( 25 ), Barcelona ( 16 ) Madrid ( 16 ) , Sevilla ( 14 ), Valencia ( 14 ) , Navarra ( 13 ) , La Rioja (9 ), Badajoz (8 ) , Ciudad Real (8 ) , Toledo (8 ) , Alicante (7 ) , Pontevedra ( 7) , Salamanca (7 ), Caceres (6 ), Albacete ( 5 ) , Cordoba ( 5 ), Leon ( 5 ), Valladolid ( 5 ) , Zaragoza (5) La Coruna (4 ) , Girona (4 ), Lleida (4 ) Malaga (4 ), Almeria (3) , Burgos (3) , Lugo (3) , Asturias ( 2) Balearic Islands ( 2) Tarragona (2 ) Avila ( 1) Cádiz ( 1) , Cantabria ( 1) Ceuta ( 1) , Cuenca (1 ) Granada ( 1) Guadalajara ( 1) , Guipúzcoa ( 1) , Jaén ( 1) , Ourense ( 1) Palencia ( 1) and Zamora ( 1).
By sector, of the 226 Spanish companies present in Hall – three more than in the 2011 – a total of 143 belong to the general feed , the meat sector 31 , 16 to milk , 14 to drink , 11 frozen and 11 other bakery.
Blog, a new communication channel
New this year and to establish a channel of communication with exhibitors , ICEX has been in operation since September 16 blog Spanish flag . Its objective is to share information with companies on the new design of the pavilion which opens precisely with the celebration of the fair. It is also a way to share other types of information such as market research in the portal ICEX , videos on ICEX Canal TV markets , www.el – exportador.es articles , news , www.foodsfromspain.com portal , information on previous editions of Anuga and recommendations leisure and professional visits in Cologne .
The blog will be operational until October 17 and after the closing of the fair report on results and impressions visitors and exhibitors.
Source : ICEX